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HomeIssue 8Alice dominates government holiday adverts

Alice dominates government holiday adverts

2598 tourism campaign OKAlthough their dominant image is of Uluru, the NT Government’s Red Centre holiday advertisements currently running in the Murdoch press in Sydney and Melbourne offer five days in Alice Springs, with one day tours to The Rock and the West MacDonnells.
The adverts say the cost for two people, not including flights, is $1938 but “valued at $3096”.
Tourism Minister Lauren Moss told Parliament yesterday, in response to a question from the Opposition, that the cost to the government for the “NT Now” campaign’s three-month trial is about $530,000.
“Tick the Red Centre off your bucket-list with this exciting trip that will see you explore Alice Springs and Uluru, view historic Indigenous art, adventure through the rugged Australian outback and a once-in-a-lifetime outback dining experience,” is the pitch.


  1. I would like to take advantage of the promotion of five days including Uluru and The Mcdonald ranges. Can I organise a trip to include my birthday on 26 March 2019?
    My companion for a trip is living in Alice Springs. I live on Sunshine Coast – airport Brisbane or Maroochydore.
    Look forward to your suggestions.
    Joan Turnour
    Hi Joan, The West Macs (as we call them) will take your breath away! I have forwarded your email to our tourism office. All the best, Erwin Chlanda, Editor.


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