It appears NT tourism promoters have fumbled an opportunity to capitalise on free world-wide publicity for Alice Springs when Venus transited the sun today.
The American space agency NASA picked The Alice as one of two sites around the globe to record a live feed of images on the internet, motivated in part by our great weather – the sun being in clear view.
Did Tourism NT (TNT) and Tourism Central Australia (TCA) explore opportunities for hammering home, in connection with the transit, the point about The Centre's great weather?
It doesn't appear so. A major chance for "leveraging" – that favorite buzzword – has clearly been missed. ERWIN CHLANDA reports.
IMAGE: The black dot is Venus. Photo by Alice Springs photographer MIKE GILLAM. See also his comment on the FULL STORY page.