Tourism Minister, Malarndirri McCarthy says a new Tourism Strategic Plan is needed to guide the industry from 2013. Will Alice still have a tourism industry then, and what needs to happen to ensure we will? Deborah Rock (pictured) gives her views in our Food For Thought series. She has been in the tourism industry for 20 years, is currently running a Bed and Breakfast, and has a history in sales, marketing, car rentals, tours, inbound and promotion in Sydney and overseas.
She says the cost of visiting The Centre has changed patterns of investment and we need to revitalize our image: We should become Australia’s Adventure Capital, the Capital of Aboriginal Culture and Bush Foods.
Deb says: "We are an amazing and unique destination and it all starts with believing in ourselves."