Thursday, July 25, 2024

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HomeIssue 5Drive market hope for tourism industry

Drive market hope for tourism industry

In the year ending September 2020 the tourism industry took a 52% hit, according to Tourism Central Australia CEO Danial Rochefort.
Asked whether there had been any anecdotal evidence of an upturn in since last year he said: “The answer is no. However the drive market is looking good in 2021 and operators are receiving bookings.”
Central Australian locations will be a part of a $2.5m tourism promotion campaign from Northern Territory government which will include cinema advertising, TV commercials, social media posting and traditional media advertising in conjunction with ten features on the Channel Ten evening program ‘The Project.’
The ‘Seek Different’ campaign officially launched yesterday, and is primarily aimed at drawing domestic tourists to the NT in lieu of international visitors kept out by the Covid-19 pandemic.
The locations advertised in the campaign are scattered all over the Territory, but local viewers of the advertisement will notice a heavy dose of Central Australian iodised granite.


  1. I studied geology before plate tectonics became common knowledge, which is probably why I’ve never heard of iodised granite. Can someone enlighten me?

  2. Frank, my copy of Geology of Central Australia doesn’t give it a guernsey either.
    Over to you, author?

  3. @ Frank and @ Charlie: My bad! I was attempting to refer to the “oxidisation of iron-bearing minerals”. Perhaps I should stick to the most common descriptor: Red.

  4. @ Julius: Thanks for the clarification. Always nice to come across one of the sadly far too few people willing to admit to a mistake!
    As for that magnificent split granite boulder, when I was still working, there was a photograph of one such, albeit not quite as spectacular, on my office wall.
    In our photo there was a xenolith poking out on one side of the split and on the opposite side there was a corresponding hollow.
    Myself and Jampijimpa were pointing to these. Hard to imagine, but I’m told these splits are caused by the hydraulic pressure resulting from the expansion of water as it freezes during a frost.
    Repeated countless times over thousands of years and presto, a tourist attraction!


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