China has more than a million dollar millionaires, their number has swelled by 31% in 2010, according to Bloomberg, they're within eight hours' flying and pretty well in the same time zone as us.
That's the good news. The bad news is we don't have much of an idea of how to turn them into customers for our ailing tourism industry. Alice photographer Steve Strike is a five year veteran of the China trade, focussing on art and special tours. He says the only way to success in China is the hard, old-fashioned way: Footslogging and nurturing personal relationships.
"They want to deal with the operators direct, face to face, with people they have met and have a rapport with." ERWIN CHLANDA reports. PHOTOS: Above –Art dealer Sun Kongyang from Shanghai trying a grub.Above right –Jade Yang and Mr Sun with local artists Audrey Nampitjinpa and Doreen Nakamarra on a witchetty hunting trip in The Centre, organised by tourism operator Steve Strike.