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HomeIssue 6Strong visitation and sales for Desert Mob 

Strong visitation and sales for Desert Mob 

p2563 Desert Mob crowd 430Close to 7,000 people visited Araluen over the weekend for the opening of Desert Mob 2018.
Right: Artists and audience gathered for the opening.
The exhibition brought together 257 artists from 31 Aboriginal art centres across the desert lands of the  NT, WA and SA showcasing 262 works of art, with a total price value of almost $940,000, the highest amount since 2009.
Opening night sales were up by $50,000 on last year’s, with 110 works sold over the weekend, worth $405,070. (This included a number of acquisitions by national institutions.)
This puts Desert Mob on track to eclipse last year’s record of $1 million in sales between the exhibition and Marketplace (for “affordable” work). This was already a 68% increase from 2015 and the highest sales achieved in Desert Mob’s history.
The MarketPlace on Saturday drew around 3,000 people, generating sales estimated at over $500,000.
Source: NT Government media release.
Desert Mob’s dazzling reminder of gallery potential by KIERAN FINNANE


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